Every one of PJ Media's online partners is represented by our Marketing team, such is the impact of this added service. From initial web briefing right through to generating incremental traffic & sales, our Digital Marketing Team adds marketing & commercial logic to provide a host of benefits.
Everyone want to be at the top of Google for their money making keywords. Putting it simply, being at the top can guarantee your site gets more traffic than your competitors. But how do you get there? With an increasing level of competition across all sectors, and the ongoing complexity of search algorithms, getting into the top 10 is getting tougher by the day. At PJ Media our team of natural search specialists will make sure that your website is optimised for the search engines and that you have the strategy in place to rise to the summit for your top keywords.
Achieving results in natural search can take weeks , and often months, to achieve. In the meantime, your site can be sitting idle waiting for the first visitors. Paid search, or Pay-per-click, using Google Adwords, Yahoo or Bing can get you qualified search traffic today to drive traffic and sales. Worried about escalating costs and irrelevant traffic? Don't, our team will carry out extensive keyword research and ensure that only the most relevant users visit your site. We also ensure optimal results with daily bid management and split testing of ad creative - giving you maximum return for your budget.
The front-line of reporting, the quagmire of analytics reduced to easy-to-understand KPI's which allow daily management of today's web business. How about a summary sent by SMS just before the board meeting? It's done on demand with PJ Media.
We provide a full suite of pro-active analytics reporting as standard for all customers, built into our applications.
Management Information (MI) provides the lifeblood of sales & technology reporting that allows seamless control of web properties. All MI information is considered critical: fluctuations are automatically alerted to nominated stakeholders.
Reporting includes:
Emails are often the focal touching point with the end-consumer, so control and accuracy is of prime importance.
Integrated into our web services is 'Fusion Net' a robust enterprise-level email marketing system. Built specifically for purpose, 'Fusion Net' is used for both reactive and pro-active email alerts.
Cost-Per-Acquisition (CPA) opens opportunities with national advertisers that are prepared to invest in your advertising budget.
Highly favoured by online businesses who are able to track the entire life-cycle of the customer: ROI guaranteed.
The focus of our affiliate solution is to create incremental value through highly targeted media content, working in harmony with your other digital channels as a part of your wider integrated marketing solution.