Sony Ericsson are proud and protective over their brand, and rightly so! With millions of customers worldwide, customer satisfaction is number 1.
To ensure they create a seamless online channel to market they have selected the number one E-Business company to make this happen. Since 2003, PJ Media have built and maintained the Sony Ericsson Online Store.
Regular product launches and marketing activity maintains Sony Ericsson as the leading UK Manufacturer web shop. Sony Ericsson have previously announced the UK Online Store as the best global example of "getting it right".
A balanced mix of IT development and digital marketing support means the Sony Ericsson Online Store features 1st page on Google for many brand-term & product level searches, delivering incremental traffic week-in week-out. Customer Journey analysis from the .com portal is also core to the strategy, ensuring we do not impact on the customer by being too sales-message heavy, but by adding value to their journey and their product experience at the right place at the right time. We work in unison with the Marketing & Sales teams to ensure a true on-brand experience is provided.
In Sep 2008, PJI integrated pay monthly handsets into the Online Store, and has since been a crucial success in establishing market share and a 360 customer experience.
For more information, visit live at www.se-store.co.uk (opens new window)