Your Favourite Wines
Your Favourite Wines, and PJ Media, are smashing all targets and setting the standard. Direct relationships with beverage giants Fosters, Pernod Ricard, Diageo and more, are producing spectacular results. To go from 0 sales to 2000 sales per month in just 5 months, in unprecedented.
Your Favourite Wines is a pure online business, selling branded wine direct to UK customers.
The online wine market is valued at around £600 million, and Your Favourite Wines has a 3 year plan to make significant dent into this marketplace. PJ Media have developed and maintained the highly successful E-Commerce website, plus manage the Marketing efforts. It's a perfect study of our prowess with managing E-Business as an outsourced solution, and the results so far speak for themselves.
Key Facts
- Nov 2009 - Website launched in November
- Dec 2009 - Test marketing campaign deployed
- Jan 2009 - Appeared 1st page for many wine brand terms
- Feb 2010 - Dedicated Marketing & Technical Account Manager's full-time
- Mar 2010 - Affiliate Marketing Program deployed by in-house team
- May 2010 - CRM program kicks in
- Average order value of £75.00
- Site-wide conversion 6%
